Now White Hat SEO means it follows the foundations and laws and algorithmic program of search engines. Its 2 techniques. On-page optimization and off-page optimization.
"Off-page SEO" (also called "off-site SEO") refers to actions taken outside of your website to impact your rankings within search engine results pages (SERPs).
Optimizing for off-site ranking factors involves improving search engine and user perception of a site's popularity, relevance, trustworthiness, and authority. This is accomplished by other reputable places on the Internet (pages, sites, people, etc.) Linking to or promoting your website, and effectively "vouching" for the quality of your content.
Off-page SEO means backlinks creation. publishing your content like title, description, images, and link to another website. It is called backlink creation There are a few techniques.
Why off-page SEO matter?
While search algorithms and ranking factors are constantly changing, the consensus within the SEO community is that the relevance, trustworthiness, and authority that effective off-page SEO affords a website still play a major role in a page's ability to rank.
While we don't know the full algorithm Google uses to rank content, data from our Search Engine Ranking Factors study show that off-site SEO-related factors likely carry over 50% of the ranking factor weight.
Off-Page SEO to generate quality backlinks.